This CRC program is part of CRC's offerings in Radio, Television and Film Production and is designed for students interested in careers in public relations and advertising. This program trains students in public relations and advertising theory and exposes them to production techniques for the Internet, radio, television and print media.

Highlights include:

🗸 Instruction and practice in desktop publishing and graphics applications in the department's Apple digital media laboratory or PC computer lab

🗸 Opportunities for practical experience selling and designing ads for campus publications

🗸 Introductory production experience in radio and television advertising, writing and production

🗸 Internship opportunities working in local media including Advertising Agencies, Public Relations firms, TV and Radio stations, post-production houses, corporate and government employers.

Note to Transfer Students:

If you are interested in transferring to a four-year college or university to pursue a bachelor’s degree in this major, it is critical that you meet with a CRC counselor to select and plan the courses for your major. Schools vary widely in terms of the required preparation. The courses that CRC requires for an Associate’s degree in this major may be different from the requirements needed for the Bachelor’s degree.

学生学习成果

完成本课程后，学生将能够

🗸 write in clear, concise English. (SLO-1)
🗸 research critically, filter the results and present them in a cogent manner. (SLO-2)
🗸 analyze, interpret, and exercise critical judgment in the evaluation of media productions. (SLO-3)
🗸 demonstrate through projects that with the power of a communicator, comes moral and ethical responsibility. (SLO-4)
🗸 produce creative, persuasive messages for a specific target audience. (SLO-5)
🗸 define the role of advertising and marketing communications in achieving organizational objectives, including traditional business practices. (SLO-6)
🗸 plan a complete marketing communication program including situation analysis, research, objective-setting, target audience 🗸 definition, creative development, media planning, budgeting, and program outcome evaluation. (SLO-7)
describe and discuss both traditional and non-traditional media and their uses. (SLO-8)
🗸 employ production skills in those areas important to functioning successfully as an entry-level professional. (SLO-9)

职业信息

Public Information Officer; Community Relations Specialist; Media Consultant; Public Relations Firm Representative, Media Sales, Copy Writer Some career options may require more than two years of college study.